Jeff Hester

Gumption

Self-described change agent Seth Godin has put together a free e-book that I’d like to share with you. What Matters Now is a compilation of one page essays by over seventy notable authors.
One of my favorites was titled “Gumption” by novelist J.C. Hutchins. His message, like many contained in the book, is well-timed and thought [...]

Preparing for an Expedition

In July 2010, I’ll be leading a small group of intrepid adventurers on a three week backpacking trip on the John Muir Trail – affectionately known as simply the “JMT.” Starting in Yosemite Valley to the north, and ending at the summit of Mt. Whitney, the total mileage covered will be over 230 miles. I [...]

Onwards

I had a number of people notice that I took a six month hiatus from posting here. As it turns out, life moves on with our without a new post at jeffhester.net. And at times, life requires all your focus and attention.
As it turns out, life is a journey, and the secret is to [...]

What the F**K is Social Media?

Social media has transformed our world. Facebook, Twitter, blogs, wikis, YouTube — all emphasize the power of participation. Today the web is all about community; people gathering, sharing and collaborating with others who share their interests.
If your business, web site or service is not leveraging social media, you are missing out on a huge [...]

What is Ignite?

As explained on the Ignite site:
Ignite was started in Seattle in 2006 by Brady Forrest and Bre Pettis. Since then 100s of 5 minute talks have been given across the world. There are thriving Ignite communities in Seattle, Portland, Paris, and NYC.

Scott Berkun provides a terrific overview of what Ignite is and why you should [...]

Kaki King rocks TED

Rolling Stone magazine made Kaki King the first women on the Guitar Gods list. Kaki has a unique, percussive style that can’t be fully appreciated without seeing it. Fortunately for us, her entire 15 minute performance at TED is now available. It’s worth watching.

Now you’ve seen it. Have a nice Sunday.

Typekit: Real Fonts on Your Website

For years, designers have struggled with integrating interesting, expressive fonts into web pages. Until now, the general rule has been to stick to the commonly available font families — the default stuff installed on every Mac or Windows PC — and use images for anything out of the ordinary. This works ok, but (alt tags [...]

Building Your Brand

There are two parts to your personal brand. First, you need to build your reputation. This takes time and energy, and there are no shortcuts. The second part is no less important, and that’s making sure the right people can find you. 
Google is making it easier for people to find you — if you are [...]