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Building Your Brand

May 8, 2009 By Jeff Hester View Comments

There are two parts to your personal brand. First, you need to build your reputation. This takes time and energy, and there are no shortcuts. The second part is no less important, and that’s making sure the right people can find you. 

Google is making it easier for people to find you — if you are using Google Profiles. As reported on the official Google blog, once you setup your Google Profile, your profile may show up at the bottom of search results. I say “may” because if you have a fairly common name, you’re stuck with competition.

In my case, a search for Jeff Hester brings up the astronomer (not me), the business owner in Oklahoma (also not me), but also this blog (most definitely me, and #2 on page one). At the bottom of the search results page, you’ll see this:

jeff-hester-google-search

Hint: I’m the guy on the left. You’ll note that Google also puts links to search for me on several popular social networks, including MySpace, Facebook, Classmates and LinkedIn. 

Simon Mackie at Web Worker Daily shared these step-by-step instructions for setting up your own Google Profile:

  1. Go to the Google Profiles site.
  2. Sign in with your Google account. 
  3. Fill out the form. Add a photo and links to your sites. 

Remember that information you share will be available for others to see. You can share as much or as little as you like, but Google will rank a well-filled profile higher than a skimpy one. 

Have you setup your Google Profile? 

Filed Under: Business, Personal Tagged With: , , ,

Google Chrome: After One Week

September 8, 2008 By Jeff Hester View Comments

Last week, Google launched their own web browser: Google Chrome. It’s lean and very fast, and it’s now my default browser at home. When I first heard about Chrome, I was curious, but not expecting much. A browser is a browser, right?

Click for full-size version

After using it for a week now, I can say I’m sold. It’s got some great features for users of all types. Best of all, it’s simple, clean and uncluttered. It mostly stays out the way and lets you make the most of your browsing experience.

I won’t go into the details, since you can get a great overview from Google’s Chrome site, but I was surprised to see Chrome take off at BigBlueBall, where today’s stats show that over 4% of the visitors to the site used Chrome. Pretty amazing for a browser that’s still in beta and barely a week old.

Currently Chrome is only available for Windows XP and Vista, but word is that every day Sergey asks the Chrome team when the OS X version will be ready.

Google Chrome website


Filed Under: Business, Good things Tagged With: ,

Google Translate on the iPhone

August 11, 2008 By Jeff Hester View Comments

This past year, I’ve been brushing up on my Spanish, taking two semesters of the language at the local college. I’m still not fluent (I don’t practice nearly enough), but my reading comprehension is pretty decent.

One of my favorite tools when learning a new language has been Google Translate. I know that it has plenty of problems, as does pretty much any software-based translation system. There are many things that simply cannot be cleanly translated without the application of a little human intelligence. But it does a reasonably good job of getting the gist of a conversation. I found it useful for “checking” my own translations.

Google has done a great job of getting their other products (mail, calendar, even docs) iPhone enabled, but their translator was neglected for some reason — until last week.

Yep, Google Translate is now available on your iPhone or iPod Touch. It’s very quick and being free, makes an excellent resource for travelers (or students!). To access the new iPhone interface, just point your iPhone browser to http://translate.google.com. Yes, this is the same URL that you can use on your PC, which makes it easy to remember.

Unfortunately, Google has decided to auto-detect if you are browsing the site with an iPhone and automatically serve the iPhone version. This is convenient if that’s what you want, but the iPhone version doesn’t have all the same functionality of the full website. Most notable exclusion? The “translate this URL” function is missing from the iPhone version. And Google didn’t see fit to include a link or an option to view the full version (which, up until last week, you could do on an iPhone).

So kudos to Google for (finally) providing an iPhone specific version. And curses to Google for forcing us to use a limited version, with no option to get to the “full” translate site.

Filed Under: Good things Tagged With: , ,

Using Google Sites for wiki-style collaboration

March 1, 2008 By Jeff Hester View Comments

Google has added yet another application to the Google Apps suite. Google Sites gives you the ability to create collaborative workspaces on-the-fly, at no cost. If you’ve got a Google Apps account, you’ll be able to create an unlimited number of these sites. You can restrict access to specific users, open it up to all users from your domain, or make the site entirely public.

Anyone with proper permission can go in and make edits or create new pages, just like your typical wiki. In addition, you can add Google Widgets, Google Docs and a number of other pre-built tools.

Many analysts, including Michael Arrington at Techcrunch, are speculating that Google Sites is intended to compete with Microsoft Sharepoint.

YouTube Preview Image

Personally, I don’t see this as a Sharepoint killer, not because it lacks features, but because the large enterprises that typically use Sharepoint are too security-conscious to trust their family jewels to someone outside the firewall. Where Google Sites fits nicely is for small organizations, ad-hoc teams, communities and other groups without either the resources nor the need for an internally hosted solution.

I’m doing some testing with my crew at BigBlueBall and some of the projects we’re working on, and it looks promising. Google Sites is similar to a wiki in that anyone with permission can edit a page or create new pages, and the revision history is saved for reference. Where it’s different is that it uses a much friendlier design environment rather than wiki-tags. It’s not quite WYSIWYG, but it’s fairly easy to grasp for anyone who knows their way around the web.

Filed Under: Good things, Projects, Web 2.0 Tagged With: , , ,

IM + Facebook + Email = Digsby

February 7, 2008 By Jeff Hester View Comments

Digsby is a new multi-network IM (AIM, ICQ, WLM, Jabber, GTalk, Yahoo) that also integrates your email and social network accounts on Facebook and Myspace. It’s in private beta, but this site has screenshots, initial impressions, and invites.

read more | digg story

Filed Under: Social Media, Web 2.0 Tagged With: , , , , , , , , , , ,

Google’s Intranet (and a few other links)

December 8, 2007 By Jeff Hester View Comments

Happy Saturday morning. I’ve just got a couple of interesting links to share.

Google Blogscoped has an interesting post with screenshots describing Google’s intranet. It’s interesting to see what the employees experience from inside the firewall.

Over at BigBlueBall, Fanatic posted statistics from an interesting study that shows 20% of all instant messages are never sent.  Maybe it should be called instant hesitation?

And because it’s Saturday morning, I thought something completely different was in order. I previously posted the link to Banksy on my del.icio.us bookmarks, but he warrants more attention. And if you live near an Urban Outfitters store, they have an excellent Banksy coffee table book for sale.

Filed Under: Good things Tagged With: , , ,

Yahoo Maps Leapfrogs Google

January 4, 2006 By Jeff Hester View Comments

I’ve been a big fan of Google Maps ever since it’s public release. The graphics are great. The ability to pan is cool. The API makes for some really neat mashups. Yes, Google Maps are fabulous, but the beta of Yahoo Maps is better.

Yahoo Maps BetaIf you’ve used Yahoo Maps before, the “old” service is still the default, but the beta is open and available to anyone.

Why do I like the new Yahoo Maps?
The Yahoo Maps beta is a lot like Google Maps. The map graphics have the same quality. You can click-and-drag to dynamically pan. Both Google and Yahoo have published APIs for extending their map services through mashups. Zooming is actually a bit cooler on Yahoo — with an animated zoom effect.

But there are three things that really set the Yahoo Maps beta apart from Google Maps.

  1. Birdseye View – After using CAD programs like AutoCAD and Microstation for many years, I’ve grown accustomed to the birdseye “finder” that gives you a small thumbnail view of the larger area, with the current view highlighted. Yahoo has done a very nice job of porting this functionality (very appropriately) to their maps. You can scroll by the old click-and-drag panning, or by clicking and dragging the highlighted area withing the birdseye window. Sweet.
  2. Find on Map – Google lets you search for local businesses and locates them on the map, but Yahoo adds commonly used categories for drill-down navigation as an option to free-form search. A nice touch, since not everyone is comfortable with search (as I’m constantly reminded in my KM work).
  3. Real-time Traffic Data – The real-time traffic data is the icing on the cake. Living and working in Southern California, avoiding traffic is an important part of my life. Sure, there are other websites that provide traffic data, but none of them are as slick and easy-to-use as the Yahoo Maps beta.

Now this beta is really a true beta… it’s not quite ready for prime time. It loads slowly, and is sometimes finicky (as true beta software often is). But it’s reliable enough that I now prefer to use it over Google Maps.

Check it out: Yahoo! Maps Beta

Filed Under: Business Tagged With: , , ,

Site of the Day

October 28, 2005 By Jeff Hester View Comments

Today’s nugget is Frappr, a mash-up of Google Maps and Flickr-like photo sharing. It looks like a neat way for groups to share a bit about where they’re from. Check it out — I’ve created a group for BigBlueBall.

Filed Under: Good things Tagged With: , ,

Geotags, FlickrFly and Google Earth

September 6, 2005 By Jeff Hester View Comments

Technology really is pretty cool.

I’ve extolled the virtues of Flickr and Google Earth before, but now a guy by the name of Rob Roy has linked the two together with FlickrFly. FlickrFly adds a nifty little “Fly to this location” link to your properly geotagged photo. Clicking the link (assuming you’ve installed Google Earth), will take you around the globe and zoom you in on that spot on the big blue ball we live on.

If you’d like to check it out, grab a free copy of Google Earth and click one of the “Fly to…” links to see Sacre Coeur, Place Vendome, Thousand Island Lake in the Minarets (really cool with terrain turned on), or the Golden Gate bridge.

Adding Geotags
If you use Flickr (and why shouldn’t you… it’s free!), it’s now even easier to add geotags to your photos. There’s a new Greasemonkey script for Firefox called GMiF that puts the power of Google Maps right into Flickr. Makes it really, really easy to point-and-click to tag your photos with the correct latitude and longitude information.

For more on geotagging, check out the Geotagging Flickr group.

Filed Under: Good things Tagged With: , , ,

Google Ride Finder Beta

July 14, 2005 By Jeff Hester View Comments

Not to be outdone by the excellent third-party Google Map hacks, Google has come out with a hack of their own. Google Ride Finder is an awesome application that uses GPS signals from taxis and plots them on the map. You can see exactly how many taxis are available in your area, and exactly where they are at this moment.

Ride Finder is currently in beta testing, and only available in 12 cities in the U.S., but it is a terrific example of what’s to come.

Next, we’ll have parents tracking their teenage kids…

Filed Under: Good things Tagged With: , ,
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