Jun 22
Nike Soccer hired Guy Ritchie to produce the following 2-minute film that does a terrific job of capturing the dream of millions of young footballers (soccer players, for my US friends) — becoming a pro football player. The film is shot from the first-person perspective, and condensed to show the ups and downs and progression of “your” football career.
Nike Soccer has made a couple of shorter commercials from this, currently airing during the Euro Championship. Brilliant, and worth sharing.
Now — what would a first-person film of your life look like?
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